You're Making Million-Dollar Decisions.
Do You Have Million-Dollar Intelligence?
Market intelligence is the strategic information your business needs to compete and grow. It's actionable insights about your competitors, customers, markets, and industry trends combined with "so what" analysis that informs your most critical decisions.
When you need to:
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Enter a new market or launch a new product
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Validate a major capital expenditure before committing budget
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Understand if there's enough demand to justify your investment
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Make acquisition or investment decisions with confidence
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De-risk your go-to-market strategy with hard evidence
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Find out what customers you don't have yet want to buy
You need market intelligence.
Many leadership teams rely on intuition, limited internal data, or outdated research. That's risky. Professional market intelligence gives you the complete picture so you can move forward with confidence, not guesswork.
Ways to Work With Us
Our Solutions
Whether you need a one-time market assessment, ongoing research support, or targeted intelligence to de-risk a specific move, CTRS delivers decision-grade insight through a blend of HUMINT (investigative, phone-based intelligence) and OSINT + advanced analytics.
01
CTRS CORE - Custom Enterprise Market Intel
For large organizations, government agencies, crown corporations, and nonprofits making high-stakes decisions. We scope the decision, design the research plan, and deliver a defensible market assessment supported by primary and secondary intelligence, with contextual analysis, for a fixed-fee, proposal-based approach.
Best for: Market entry, product launches, major capital decisions, regulated-market strategy, policy-driven change.
02
CTRS GROW: Micro Market Assessment
A fixed-scope, fixed-price market assessment built for CEOs and founders who need clarity fast - without enterprise consulting overhead. You’ll move from “we think” to “we know” with a structured assessment designed to inform go/no-go decisions.
Best for: Validating a new market, testing a new offer, positioning, market sizing and competitive landscape at an SME-appropriate scope.
03
CTRS PRO: Research Support
Bring us in for surge capacity, specialized methods, or ad-hoc requests without the rigidity or price profile of a large agency of record.
Best for: Teams that are overextended, deadline-driven, or need a research bench they can draw on quickly.
Research That Drives Real Business Outcomes
20+ Years
Trusted by leaders making high-stakes decisions for more than 20 years.
1,000+ Projects
From custom research projects to rapid turnout, our team has the experience to deliver what you need.
Trusted Across Industries
We serve global brands, SMEs and growing businesses, government, consultants, market research firms and in-house research teams.
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Behind CTRS
Aaron Cruikshank is a market intelligence and research professional with 25+ years of experience helping organizations make high-stakes strategic decisions with clarity. After years in research and consulting, he saw a persistent gap: leaders were being asked to bet big with incomplete information. CTRS was built to fill that gap - combining the “lost art” of investigative HUMINT (picking up the phone and chasing down real-world intelligence) with OSINT and advanced analytics to see what’s coming next. To date, Aaron and his team have supported 1,000+ projects, from SMEs to global brands and public-sector organizations.
Why Work With The Experts?
Why Leading Organizations Partner With Us Instead of Doing It Alone
The difference between a good decision and a great one often comes down to having the right information at the right time.
Here's what you gain by partnering with market intelligence professionals:
01
Unbiased, Expert Analysis
Your team is brilliant, but they're also busy and may have trouble seeing the bigger picture. We bring fresh perspective, proven methodologies, and zero internal politics. Just objective intelligence combined with contextual analysis that tells you what you need to know, not what you want to hear.
02
De-Risk Your Biggest Investments
Whether it's a $10M capital expenditure or entering a new market, we help you answer the critical question: Is there enough demand to justify this investment? Our evidence-based research gives you the ROI clarity you need before you commit.
03
Depth Across Industries
With more than 1,000 projects across technology, life sciences, finance, retail, energy and utilities, manufacturing, government, post-secondary education and non-profit sectors, we've seen patterns your competitors haven't. We bring cross-industry insights and proven frameworks to every engagement.